JointWinWin.com: The Best Cause-related marketing site Ever?
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Cause-Related Marketing For Social Entrepreneurs Who Want To Make A Difference
Cause-Related Marketing has been recognised as a term since the early 1980s when American Express launched their campaign to restore Statue of Liberty.
It's simply business giving back whilst at the same time making more profits and forging stronger ties with their own community of customers.
At the same time, business branding as a caring ethical business takes place as a natural by-product.
It really is a simple concept which underlines a fundamental tenet of how the human society works and has always worked - based on the principle of reciprocity.
You give, you receive.
This works on an individual level, as a social entrepreneur, as a small business right the way through to the largest companies in the world.
Think about the last paragraph carefully - every business in the world regardless of size can benefit from giving back.
Some people may cynically think businesses involved in cause-related marketing are just trying some kind of public relations ploy.
Not true.
It's not to say there will not be some businesses who are adopting cause-related marketing as a selfish means to an end (there will always be individuals who would rather hijack a worthy cause for their own ends).
Instead, the vast majority of businesses who do get involved with good causes do so as they know they will get a lot more back from it - not just financial returns.
Through giving, individuals and businesses alike are repaid in kind by:
1. Knowing they are doing the right thing
2. Feeling good as a result
3. Helping to change the world a small step at a time
4. Leading by example and building their moral authority
5. Showing empathy to others and building their Emotional Intelligence Quotient (EQ)
6. Giving hope to others where none was found before
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The Top Five Reasons JointWinWin.com is the Best Cause-related marketing Site
- Any ethical business can become a member of JointWinWin.com, the fundamental requirement all businesses must fulfill is to donate a minimum of 0.8% of their gross revenue to charity every year.
- Businesses benefit by increasing their credibility through association with the JointWinWin concept and brand. In the same way businesses put trusted third party seals on their press releases, sales pages and marketing materials, the addition of "XYZ is JointWinWin Business" will give customers peace of mind allowing them to make purchasing decisions faster and more often. In other words, more sales and increased profits.
- Customers benefit because they have peace of mind buying from an ethical business whilst at the same time knowing their purchase is helping someone somewhere make their lives a little easier. And to top this all off, many JointWinWin businesses will provide customers with special offers as incentives.
- Making a difference - most people want to leave this world a better place from the state we found it in upon our entry. I'm guessing you are like me and you want to contribute your part and leaving a legacy for the future, something your family will be proud of in the future. Making a difference doesn't have to be as grandiose as some heroic death defying feat, it's a small step to choose a JointWinWin business when making a purchase but the results long term are worth it.
- This is a "Win Win Win" Business Strategy. You've heard of a win/win strategy before. This is "a step beyond" - Businesses benefit by greater credibility, trust, more customers and more sales. Customers benefit from peace of mind as they are buying from an ethical business AND making a small difference for good AND many businesses in the directory will provide special offers too.
Last, but really first - the idea behind this innovative strategy: Every transaction you are involved in makes a difference to good causes.
If you're a business: Whatever, whenever, wherever YOU sell, YOU make a difference
If you're a consumer: Whatever, whenever, wherever YOU buy, YOU make a difference
Amazon Spotlight
Principled Profit: Marketing That Puts People First
Amazon Price: $17.50 (as of 11/21/2008)
Timeless piece of work setting a standard for how business should be conducted.
Win/Win Cause-Related Marketing In Action
http://jointwinwin.com/Cause-Related-Marketing-What-is-it.php
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Do you think cause-related marketing is a great idea?
richgerman wrote...
i was enlightened with your ideas and your thoughts.... thanks a lot!
anyway wanna have survey if how law of attraction reflects in your life?
thanks a lot!
Posted August 18, 2008
BizLawyer wrote...
This is an interesting concept that seems to provide benefits for all involved. I think the business world is going through a revolutionary change where cause and social entrepreneurship will become more maintstream. Great introduction to the concept- look forward to reading more about Joint Win Win.
Posted August 18, 2008
uberaffiliate wrote...
Great lens! And great cause!
Long live honesty and justice.
Peace =)
Posted August 11, 2008
kevinw1 wrote...
Good lens, good cause too - excellent work, Tom! Stumbled, bookmarked, multiple places :)
Posted August 10, 2008
Hi, I'm JointWinWin
Having spent many years working in IT and countless entrepreneurial ideas enter and leave his head during this time, on... more
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